Which Domain Name Should I Choose for My Website
If you are thinking of starting a new website, the first thing that will come to your mind is what should be the domain name – Should I use my brand name i.e. if you have one or should you think of a brand name if you do not have one or should you just go for a keyword rich domain name. All these questions and more will be answered in today's Blog.
Advantages Of A Branded Domain Name
If your business is in existence for several years and your company's name is already well known throughout your area of operation then it is advantageous to use your company name as a domain name. To get a little extra mileage you can add the place where it exists e.g. hotel(YourName)delhi.com , where (YourName) is the name of Your Hotel. Since the company name is registered such a domain name will be unique and no one else will be able to register a similar name as the trademark will be protected. Moreover since a lot of people already know your company's name they may search for for your website using the company's name. A good example is hotels e.g ABC Hotel Delhi.
Choosing a Keyword Rich Domain Name
In case you want to setup a website or a blog primarily to provide information or to advertise and promote products in a certain field or an online shopping site and are planning to set up a new website having a keyword rich domain name is a much better alternative. This is because keywords in your domain name give a boost to your search rankings.
Structure And length Of A Domain Name
The domain name should not have any spaces (not permitted) or dashes or underscores as it makes it difficult to remember. Choose a domain name that is like mydomainname.com .Keep the domain name to 20 characters or less.
What Top Level Domain (TLD) Should I Choose?
The generic top level domains consists of COM, ORG,NET, GOV, EDU, and MIL. Besides there are also two letter country code based top level domain names like .UK, .US, .IN.
A commercial organization should choose a .com domain name only as people generally associate any website with a .com extension. if a .com is not available and you plan to operate in only one country then choose a country based TLD.
Concluding Remarks: Domain Name Selection
If you have an existing company or brand and are planning to set up a website to promote it online It is better to choose your company name as part of the domain name. Otherwise you can go for a keyword rich domain name. Adding your place where you operate to the domain name is also a good idea in both cases.
